This is done in combination with data and statistics from secondary research to compare and contrast and to identify similar patterns of Chinese e-sports fans (micro-analysis). Secondly, the paper, includes primary research through an online survey featuring 10 questions with a target sample of 50 random people. A Macro-micro approach underpins the main theoretical framework of this paper. Firstly, the rise of the industry from past to present is explored, assessing how factors such as certain government policies and technology greatly shaped the industry.
This paper examines the recent trend in relation to the rise of e-sports in China.
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